Bought or Sold a Home 20 Years Ago? Today's Market Is a Different World
How technology, buyer behavior, and local market dynamics have transformed buying and selling homes across Santa Cruz, Santa Clara, and Monterey Counties. Most of what today's buyers, sellers, and even agents take for granted wasn't on the radar 20 or 30 years ago. Real estate has evolved fast acros
The Two Gaps Reshaping Santa Cruz
Over the last few decades, as the housing crisis deepened and more locals slipped through the cracks, two gaps quietly opened up. They now define who gets to live here, and who doesn't. The first is the homeownership gap. In Santa Cruz County today, the homeownership rate is 59%. That's well below t
Why Santa Cruz Became the Most Expensive Place in America
Let's talk supply and demand. The two forces shaping every home price in this county. Start with demand. People want to live here. The coastline, the climate, the proximity to high-paying Bay Area jobs, and price points that, until recently, looked like a bargain compared to Palo Alto or San Francis
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