• The Truth About Zillow Estimates,Sirrom Alizem

    The Truth About Zillow Estimates

    Why an online estimate can be a useful starting point, but should never be mistaken for the market itself. There's something remarkable about living in an age where you can type an address into a website and receive an estimated home value within seconds. It feels empowering. Convenient. Objective.

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  • The Seller's Playbook,Sirrom Alizem

    The Seller's Playbook

    Selling a home isn't about finding one perfect strategy. It's about putting the right pieces together at the right time. Every homeowner eventually reaches the same moment. The thought quietly appears. "I wonder if it's time to sell." Sometimes that thought is exciting. Sometimes it's bittersweet. S

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  • Negotiation Has Changed More Than You Think,Sirrom Alizem

    Negotiation Has Changed More Than You Think

    Why modern negotiation is no longer about winning at someone else's expense, but about understanding what people value most. When most people hear the word negotiation, they picture two people sitting across a table trying to outsmart one another. One side wins. The other side loses. It's a popular

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