• The Quiet Game Behind Santa Cruz Real Estate,Sirrom Alizem

    The Quiet Game Behind Santa Cruz Real Estate

    Santa Cruz, here's something most people won't say out loud. Since the late 1970s, our local planning departments have been handed a quiet assignment: discourage building, and keep actual planning to a minimum. The layers of regulations, codes, hearings, and reviews didn't show up by accident. They

    View more

  • How to Prepare Your Home for the Competitive Spring Market,Sirrom Alizem

    How to Prepare Your Home for the Competitive Spring Market

    Hey everyone — Sirrom here, your local real estate expert in Santa Cruz, Monterey, and Santa Clara. In this guide, we’re diving into how to prepare your home for the competitive Spring 2026 market. From staging and updates to pricing and marketing, I’ll walk you through practical steps to make your

    View more

  • Spring 2026 Real Estate Trends in the Bay Area: What Buyers and Sellers Should Expect,Sirrom Alizem

    Spring 2026 Real Estate Trends in the Bay Area: What Buyers and Sellers Should Expect

    Hey y’all — I’m Sirrom, your local real estate expert behind the Living in Santa Cruz & Monterey Bay channel. In this guide, we’re breaking down what’s actually happening in the Spring 2026 housing market across Santa Cruz, Monterey, Santa Clara, and the greater Bay Area. This article expands on cur

    View more